Linen Club unveils new brand identity and logo
Linen Club, the premium linen fabric brand from the Aditya Birla Group, has launched its new brand identity and logo representing the brand's passion, authenticity and expertise in creating the best linen fabric and apparel. The inspiration behind Linen Club's new brand identity is the amalgamation of European origin and Indian heritage.
The new logo with flax stalk and flower imprinted on a shield exemplifies authenticity and legacy. The flax stalk and flower represent the flax fields of Europe, beautifully capturing the origin story of Linen Club’s fabric and illustrating the authenticity behind creating a fabric that stands out. The flax fields of Europe are the birthplace of the finest linen fabric in the world. Nurtured by the generational expertise of the European farmers, the premium flax is woven by Linen Club into the premium and stylish fabrics. The shield in the logo symbolises Linen Club’s legacy and seven decades of crafting excellence. An icon of authority, heritage and leadership, the new logo is the mark of India’s No.1 linen fabric brand. Linen Club’s fabrics has a mark of authenticity and genuineness from the European Confederation of Flax and Hemp – CELC.
“With a strong legacy of over seven decades, Linen Club has finely crafted the story of linen in India. As we prepare ourselves for the future, we want the Linen Club brand identity to manifest our passion for linen combined with our heritage, our expertise and our authenticity. The new identity while staying true to the core values of Linen Club, gives it a credible and inspiring imagery. Join me in celebrating our passion for linen with the launch of our new logo and brand identity,” said Satyaki Ghosh, CEO, Domestic Textiles (Grasim Industries) Aditya Birla Group, while launching the new brand identity and logo.
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