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US Cotton Trust Protocol surveys sustainability experts

Cotton

A recent global survey by US Cotton Trust Protocol has shown that 54 per cent of sustainability leaders at apparel and textile brands saw customers’ demands for environmentally sustainable practices and products rise since the Covid-19 pandemic, while 59 per cent reported that they believe customers still continue to prioritise price when making purchases.

The US Cotton Trust Protocol conducted this survey to find how sustainability programmes at brands and retailers had changed in a post-Covid world.

The survey found that 43 per cent of respondents believe Covid-19 has had a positive impact on investments in sustainability efforts during this period, while 40 per cent believe it has had a negative impact. Likewise, they believe their customers are facing the same struggle between their pocketbooks and the environmental concerns when asked to rank how they believe customers will prioritise their purchases in the next year, respondents ranked the top two priorities as “Getting the best possible deal” and “Brand or retailer alignment with their personal values.”

 

provided by Fibre2Fashion

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