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Quicker and cooler is best for clothes

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Groundbreaking research into the impact washing machines have on clothes and the environment shows that shorter, cooler washes help clothes look better for longer and release fewer microfibres.

Academics from the University of Leeds and specialists from detergent maker Procter & Gamble have wrung out new insight into how laundering clothing affects fading, colour runs and microfibre release.
Every load of washing releases hundreds of thousands of microfibres – tiny strands that are flushed down the drain. Many reach beaches and oceans where they can remain for many years and be swallowed by sea creatures.
In what is the first research into wash cycle duration that used both laboratory and real consumer testing, they found that reducing both washing cycle length and water temperature can significantly extend the life of garments and reduce the quantity of dye and microfibres shed into the environment.

provided by www.leeds.ac.uk

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