High hopes in fashion with Muslim Fashion Festival 2021

After successfully hosting this year’s event, Indonesia Fashion Chamber will explore the theme of economic recovery based on slow fashion as sustainability at MUFFEST 2021. Next year’s festival will be an offline-online combination that will comprise a four-day fashion show at the Jakarta Convention Centre from February 18 to 21, and a live streaming module that will expectantly attract a more global partaking.

Indonesia Fashion Chamber Chairperson, Ali Charisma emphasized that sustainability has become a significant issue in the new-normal amidst the COVID-19 pandemic. It was also the focus of this year’s festival in February before the COVID-19 outbreak gripped Indonesia and hit the retail sector, modest fashion included.

Ali Charisma said, “We are optimistic that MUFFEST 2021 will not only enable the lost momentum but the recovery of modest fashion like before. Every designer should focus on sustainability which is inescapable in the current scenario. All industry stakeholders, from manufacturers, designers and investors should promote a sustainable lifestyle.”
Ali emphasized on the previous expectation stemming from fast fashion like quicker deliveries of their orders from fashion shows should cease from brands’ end.

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