Puma biodesign project explores sustainable ways to produce and dye textiles
Puma's exploration of sustainable alternatives for producing and dyeing textiles continues in its latest biodesign project Design to Fade...
The sportswear company’s new biodegradable lifestyle and performance collection was created in collaboration with Dutch design project Living Colour and Swedish design studio Streamateria.
Design to Fade is Puma’s third biodesign project since 2016, and sees the company presenting new ways to reduce the environmental impact of fashion and sportswear.
These projects are yet to reach a commercial stage, so there is no store launch planned, but these innovations represent an important step towards making Puma more sustainable in the future.
Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient that makes them produce a pigment, which can then be used to dye almost any kind of fibre.